Friday, June 29, 2007

When Limited Edition is not Limited Enough

Fox fur hammocks, 22-carat gold woven belts, and white buffalo horn sunglasses. You can find all of these posh items at a new site called '20ltd', it carries only 20 items at a time, each made exclusively for the site and limited in their production.

F131 Hellcat Combat

When the site launched in April it debuted only twentyF131 Hellcat Combat by Matt Chambers' Confederate Motorcycle Company. I could list all of its specs, but we all know that all that really matters is how impressive it looks.

There are rumors that one London hedge fund manager has snagged every item on 20ltd since its launch. That's a lot of money if you consider that items sold on that site range from $5,000 to $80,000 (Rs 2L+ - 3Cr+!) .