iPhone to Access YouTube Content says Apple

Apple's widely anticipated music and video playing iPhone will allow subscribers to wirelessly stream videos from Google's popular video-sharing site YouTube, Apple said on Wednesday

Apple iPhone

YouTube, which has developed a huge audience on desktop computers but is not widely used on cellphones, has begun encoding there videos in a new format to improve quality and save battery life when viewed over cellphones.

The iPhone will be the first mobile device to use the new format, Apple said. 10,000+ videos will be available on the iPhone when it hits stores on June 29 this year, with more material added each week, it said.

Prior to the development of the new mobile format, Verizon Wireless, a venture of Verizon Communications and Vodafone Group Plc, had an exclusive deal to offer a selection of YouTube videos on there phones.

Verizon Wireless spokesman Jeffrey Nelson said "YouTube has been one of our most popular mobile video offerings, frequently taking the top two or three viewership slots".

Apple said YouTube also works on its Apple TV home media hub, which acts as a bridge between a TV and computer, playing movies and TV shows.