Sunday, June 24, 2007

Suzuki to launch scooters and superbikes

Indian two-wheeler market is set to witness more competition with Suzuki Motorcycle India Pvt Ltd (SMIPL) planning to roll out a 125cc scooter by September, a 150cc motorcycle and its superfast hyperbike Hayabusa by March next year.

Suzuki Motorcycle India Pvt Ltd Vice-President Sales and Marketing Atul Gupta said "We are aiming to plug the gap between 100cc and 150cc segment in scooters. By September, we plan to launch a 125cc variometric scooter," .

He said the scooters from Suzuki would be positioned as a family vehicle through its "powerful features and high mileage as USP", while still targeting the youth.

"This segment has not been tapped by anyone and we see a potential in that segment," he said, adding the company expected scooters to contribute about 20 per cent in its overall target of 1.2-1.3 lakh units in 2007-08.

On the motorcycle front, Gupta said the company was looking at bringing high powered bikes, starting with a new 150cc model to compete with the likes of Bajaj Pulsar and Hero Honda's CBZ Xtreme by March 2008 to add a youth-driven product in its portfolio.

Gupta also said launching of super premium bikes from the stable of Suzuki in India was very much a possibility in the near future with the government's relaxation of norms for importing 800cc-and-above bikes.

"If all the aspects go well, including our own service and spare parts, then the likes of Hayabusa (1,300cc) and GXR (1,000 cc) could be brought in here by March 2008," he said.

Source:- Timesofindia.indiatimes