Thursday, April 10, 2008

Bajaj to launch 4 new 125cc bikes

Bajaj Auto Ltd, India's second-biggest motorcycle maker, said it would launch four new 125 cc bikes in the fiscal year starting April, as it seeks to maintain profitability in a tough market.

Bajaj, which trails the leader Hero Honda, said 125cc bikes had grown to account for 36% of the market by sales, and had a higher share of its profitability.

"In view of this unmistakable consumer trend in favor of 125cc motorcycles Bajaj has planned to launch four new 125cc motorcycles in FY2008/09," Managing Director Rajiv Bajaj said in a statement.

"In an economy that is currently inflationary and in a market that is expected to continue to be generally difficult, Bajaj believes its strategy will continue to provide for stable profitability," Bajaj said.

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