Friday, July 06, 2007

Bajaj increases bike prices

Country's second largest two-wheeler maker Bajaj Auto Ltd (BAL) on Thursday announced a change in its organisational structure, while increasing prices of its 100 cc and 125 cc bikes Platina and Discover by Rs 500.

Under the new structure, the company will be having five broad strategic units -- R&D, engineering, two-wheeler business unit, commercial vehicles business unit and international business units.

Speaking on the restructuring, BAL Managing Director Rajiv Bajaj said: "The new structure would assist in aligning the vectors of the organisation and will enable the company to live its brand values and be distinctly ahead".

The company, in a statement, said as per the reorganised structure it will have three CEOs for the two-wheeler unit, commercial vehicles business unit and international business units respectively.

The three CEOs will be responsible for top line business growth and profitability of their respective businesses, it added.

As part of the rejig, BAL Vice-President Marketing and Sales (Two-wheelers) S Sridhar has been promoted as CEO of two-wheeler business unit while R C Maheshwari has joined the company as CEO of the commercial vehicles unit.

BAL's Vice-President (Engineering) Pradeep Srivastava has been promoted to head the engineering unit as its President while Abraham Joseph would continue to head R&D operations, the statement said.

The statement also said the BAL is in the process of identifying a CEO for the International Business.

The company also announced an increase in the prices of Platina and Discover by Rs 500, effective from this month.

"We have increased the prices of our 100 cc bike Platina and 125 cc Discover DTSi by Rs 500," Bajaj told reporters on the sidelines of a CII seminar.

He said the price increase would be reflected across both variants of Discover DTSi which is sold with two engine capacities of 125 cc and 135 cc.

Platina would now cost Rs 33,500 (ex-showroom Delhi) while Discover would be sold in a range of Rs 43,500 to Rs 50,500 for both the variants.

Source:- Economictimes.indiatimes