Hero Honda Motors Ltd. (HHML) on Friday announced the launch of its new CD Deluxe and CD Dawn in a bid to consolidate its position in the entry-level segment of motorcycles.
The CD Dawn comes with a completely new engine and improved performance, large multi-reflector light, new fuel tank and a host of other features.
The engine is based on Honda's `Econo' series engine.
While the CD Deluxe is priced at Rs. 34,900 (ex-showroom Delhi), the CD Dawn is priced at Rs. 31,900 (ex-showroom Delhi). HHL has had the CD brand for the last 21 years.
Addressing the media here, Pawan Munjal, Managing Director, HHML, said, "Our strategy is to strengthen our leadership position in the two-wheeler market as competition is following closely. To maintain our leadership and again increase the gap, we are energising our portfolio.''
HHML has lost the market share in the entry-level bikes from 42 per cent to 39 per cent.
However, in the premium segment, it has maintained its market share at 10 per cent and in the deluxe segment it has gone up from 48 per cent to 51 per cent.
In October, HHML despatched 3.60 lakh units and retailed 5.30 lakh units. "We sell between 60,000 and 70,000 units of the CD range a month — close to one million units annually.
The CD series accounts for about 20 per cent of our total bike sales and we are looking to grow the CD series by 20-25 per cent in the coming year,'' Mr. Munjal said.
With the latest launch, the company has introduced six new variants in the current financial year and it will launch two more variants before the year-end, according to Mr. Munjal. "The whole industry is growing and the 100 cc motorbike segment will continue to grow and remains an important segment for us.''
Source :- TheHindu
1 comments:
Indian Markets are one of the largest Market for motorcycle industry in the World.And Hero Honda is responsible for it.Hero Honda CBZ Xtrme is one of the best of its tribe and under 150cc segment its a top choice for everyone.
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