Monday, September 11, 2006

Bajaj cuts Platina price by Rs 2000

Kicking off cut-throat competition before the festive season, number two bike maker Bajaj Auto Ltd on Monday slashed the price of its popular 100cc model "Platina" by as much as Rs 2,000 as it paces to catch on market leader Hero Honda.

"Effective today, we have reduced the price of the top- end Platina to Rs 35,000 from Rs 37,000," Bajaj Auto Vice-President Marketing and Sales S Sridhar told media here from Mumbai.

He said the price reduction was part of the festive season offer by Bajaj. The company has, however, not fixed any time-frame for the offer.

"It would depend on how it will be accepted by the customers," he said.

Sridhar also said as a part of the offer, the base model of Platina, which will not see any price cut, will come with added features like alloy wheels at the existing price of Rs 34,000.

The company does not plan to tinker with the prices of its other models like Pulsar and Discover.

Bajaj Auto has been giving a tough competition to market leader Hero Honda with increased sales of motorcycles.

During August, the company had sold 1,58,636 units as against 1,33,685 units in the same month last year thereby registering a growth of 18.66 per cent.

Hero Honda, on the other hand, registered a decline in sales during August by 15.91 per cent at 2,00,208 units as compared to 2,38,104 units in the same month last year.

The gap between the two motorcycle biggies stood at just 41,572 units in motorcycle sales during August.

Source:- EconomicTimes